Cookies by Joan
Cookies by Joan is a former small business who sold delicious home made holiday cookie packages. Offering an assortment of cookie selections, customers could select the variety of cookies to gift in each of Joan's boxes.
Joan wished to create an identity that was as simple and classic as her biscotti cookies. The logo needed to be versatile enough to be on the business cards she placed in each package as well as the exterior packaging.
Although each of Joan's recipes are special, it is her biscotti cookie that has been passed down the generations. In creating this identity I wished to capture not only the elegance of the cookies, but the significant sweetness of Joan's biscotti.